Key Traffic Rejuvenation Strategies for Online Niche Marketing Sites
Statistics shows 175,000 new blogs are created daily, 18 blog updates per second, meaning that 1.8 million posts are being created every day. To ensure that you do not get phased out in the very busy and noisy cyber marketplace, or that you are not leaking web traffic to your competition, you need to review and add new content to keep them current content.
The Internal, External and Customer Analysis Checklist below will help you ensure relevance in your niche site.
Your Target Segment Analysis - Know what your Customers really Need
- Be demand driven. Always start with keyword research for a reality check on the demand for your niche. You may soon realize that your content and product offerings could be dated, especially with the light speed internet developments. Check out my past posts on keyword research to find out more.
- Explore the Adwords cost and potential Adsense payout of your revised related keywords
- Google the niche terms for the supply. This is important as supply or rather your competition on the net could change overnight.
- Research the amount of existing and new affiliate products available related to your niche at major affiliate authority marketplaces.
- Collate the above information and re-analyze the optimal proposition to present your niche to your customers.
Your Internal Analysis - Analyze with a Search of your own site
- Conduct a site search at all the top 3 search engines, namely Google, Yahoo and MSN with your own domain name.
- I like yahoo as they also show you the inlinks or incoming links of your site and give you an idea how many and who are linking up
Your External Analysis - Check out the Competition
- Get updated information on competing internet marketers of your niche market segments
- Run your core keyword search checks in google, yahoo! and MSN for the first 3 to 5 search pages
- This activity would give you a sufficiently comprehensive idea of what good sites and updated contents with current topics are in the internet
- Better still, subscribe to their newsletters and download their information for trend updates
- For Online Niche Marketing sites, this strategy is considerably easier than the broad categories
Now that you have investigated both the external as well as internal environments related to your online niche marketing site, you can proceed to revamp your own web pages
Time to Rejuvenate your Niche Site - Revamp your web pages
- Your old web pages sound boring? Start learning to create content that is attention-grabbing
- Give your web articles attractive titles, quality content and share new innovative insights
- Include images, videos apart from articles. Remember that some of your readers are more audio than visual by nature.
- Don’t forget to do both on-page keyword optimization as well as off-page optimization for maximum effect
Enjoy your web revival mission!
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