6 Steps to Effective SEO for Online Niche Marketing Domination
Almost 60% of all internet marketing activities adopt some kind of online niche marketing strategies, of which keyword research is the critical success factor. Keyword research should manifest as the first step in your online niche marketing strategy. A keyword-rich niche article is the first step to getting indexed by search engines, enhancing chances of being listed in the search returns. Be it creating a post in your website, writing an article, crafting a press release or even before you start thinking of a domain name for your website, core and related keywords should be the driving factor.
However, having said that, also bear in mind that you are primarily writing more for humans than for search engine machines. Afterall, it is still humans who do the search and intuitively choose to whether click on your website or article.
There are 6 steps in SEO for Online Niche Marketing Domination and 2 stages of optimization, namely on-page and off page. First, On-Page Optimization . Here are the steps:
- Brainstorm broad keyword list which comprises of major search terms, namely single keywords & short phrases. Make a list of the 5-10 major keywords describing your website.
- List core terms from your major keyword list, which may constitute 2- and 3- word phrases that will attract the bulk of your keyword traffic, representing the most popular phrases. We should build a list of at least 10-20 core terms.
- Include the obvious and related keywords or phrases by making a list for obvious keywords that describe your site, products, the type of information is offered and listing out related terms which are extensions to your major theme of the website. Note that related terms constitute a major aspect of your keyword research as these entail certain site structure planning and future direction extensions. Also issues like singularity vs plurality, mis-spelling, as well as "stop words" should be addressed.
- P rioritize and map your core terms , applying the 100-to-1 principle, and deciding on 10 to 15 top priority primary core terms. Expand this and you should have at least 10-15 clusters.
- Propagate relevant keywords into tags like the Title Tag, Meta, Keywords Tag, Headings, Alt text, Anchor Text / Navigational Links
There is an important principle we should be in mind, namely narrowing down your core terms will make your keyword research more focused, targeting at the right niche segments. Take the analogy - less than 1% of users search for your broad keyword of "apples" would find your site of interest, but 100% of those who searched for "Washington apples" would find your site relevant if you sell Washington apples. I call it the 100-to-1 principle.
Off-Page Optimization is the other important strategy for your online niche marketing domination. This is namely enhancing link building as well as Google PageRank of these sites.
As your website creation and article writing become more active and time becomes comparatively scarce, there is need to invest in a keyword research tool. Keyword research tools are huge time-savers and generally effective. The cost varies with available features. Those in the market each have their respective unique features and your choice largely depends very much on your purpose, be it website content creation, article writing or the type of website ie. mini-site, or content-rich site, corporate site or shopping-mall site etc.
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