Product Report – SEO for Online Niches with WordTracker

Posted by Yoshiko

July 2, 2008

WordTracker - Overview

WordTracker has a Web-based interface which utilizes major metacrawlers namely Dogpile and Metacrawer. Developed by Andy and Mike Mindel, the WordTracker consists of 2 major components, namely the Keyword Universe which helps you get a broad range of keywords in brainstorming and the Keyword Researcher which helps you dig deep into the long tail of a specific keyword. This narrowed down niche markets are easier then to dominate.

WordTracker - Product Features

The value-add of the WordTracker, apart of identifying and targeting new online markets with newly discovered niche keywords or keyword phrases, includes checking keyword competition on multiple engines, directories and news sites and allowing import and rank of up to 500 keywords, exhaustive seed lists of keyword suggestions, saving precious time, customizing research.

How WordTracker Works

Keyword Universe Tool

Step 1 : Find related terms. Wordtracker will search other websites that score well on the search engines, shows you the keywords they use as well as expands your keyword lists by finding keywords that you might not have thought of originally.

Step 2 : Dig deep to see how a keyword is used in longer search terms

Your target keywords will appear in longer search terms. These longer terms may be easier to rank well for and can give you great ideas for content. The system gives output variables namely Count - the number of times the keyword appears in the wordtracker database of searches by real people; 24 hours predict - the prediction of number of times the exact keyword will be searched for across all search engines in a 24 hour period. (Dig allows you to dig even deeper into search terms). Continue this process for more keywords.

Step 3 : Export or email your keywords

Step 4 : Estimate how much competition of your keywords. Keywords are organized in descending order of KEI Index. The system gives output variables namely ‘Count’, ‘Competing’ which is the number of pages that show up when we search on your chosen search engine for the exact keyword, ‘24 hours predict’ as well as KEI i.e. keyword effectiveness index - a calculation based on the popularity of the keyword and the number of competing pages in Google results. The higher the KEI, the more attractive the keyword may be.

The Keyword Researcher

The Keyword researcher checks popularity of seed list of keywords, enables research on how those exact keywords are used in longer search terms to further enhance PPC conversion as well as enables research how keywords can be combined and ordered to give you more.

Using Keyword Researcher

Step 1 - Evaluate - Lets you research how many pages are competing against your keywords in the various search and PPC engines.

Step 2 - Export - Lets you export any data your have gathered in the researcher and evaluator.

Step 3 - Save - Allows you to save your keyword list to a project. Major output variables include "google" number of results, "Google KEI" and "Google 24 hrs Predict"

WordTracker - Overall Product Strengths & Weaknesses

Strengths

Accurate, unique and current data set
Lateral search tool for related root keywords to re-generate larger lists
Avoids banning of usage as is Web-based

Weaknesses

Needs enhancements in sorting and saving sessions functions
Competition search allows only 100 keywords any one time
Weak PPC research tool

Your Investment in WordTracker

Monthly Subscription - US$59 or £29 OR

Annual Subscription - US$329 or £165

* WordTracker has a 7-day Free Trial. Click Here for Details

WordTracker - Overall Value for Money Rating : 3.5/5

WordTracker - Authority Sites Testimonies and Feedback

At the moment I use Wordtracker and Keyword Elite. In my opinion, there is no better tool for keyword research than Wordtracker. ~ Actual comments from Warrior Forum

I am still a big believer in Wordtracker… The key advantage of Wordtracker is that the data is relatively ‘clean’ as it uses data from metacrawler search engines via Dogpile ~ Actual comments from E Consultancy

Probably not relevant to most people here, but Wordtracker has a UK keyword database that is excellent. ~ Actual comments from Warrior Forum

The paid version will give you more long-tail keywords. I suggest you take the lowest package of Wordtracker..~ Actual comments from Associate Programs Forum

Find out more about WordTracker Here

Disclaimer

"All brand names and product names used on this website are trade names, service marks, trademarks, or registered trademarks of their respective owners. Mention of specific products, companies, organizations, or authorities on this website does not imply endorsement by Yoshiko Choy or onlinenichemarketing.org nor does mention of specific individuals, companies, organizations, or authorities imply that they endorse this website."

Product Reports & Reviews - SEO Keyword Research

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