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Critical SEO & Traffic Generation Strategies for New Website Launches

This is a Must-do list of Critical SEO and Traffic Generation Strategies and Tactics for your new website development & launches which serves as a simple checklist for your online niche marketing activities. This list addresses the process from SEO keyword research you need to conduct all the way to effectively driving traffic to your site.

I am an advocate of doing things right at the start. Hence, I have outlined the following pointers, although not exhaustive, and so please feel free to add on to the list if you so wish to.

Setting Up Your New Niche Website

Do Thorough Keyword Research

• As my prior posts on keyword research discussed, you should be armed with a long list of keywords core terms, related terms, and keyword clusters that you would be using when writing.
• Populate your keywords within your articles, a rough benchmark is to ensure at least 2% keyword density.
• In addition, you should also have a "mental sitemap" of how you will broadly layout your content in categories and posts.

Be Conscientious, Make it a habit to fill in all your Tags

• One very basic yet critical activity when you create your site, write posts or pages is that you must fill in all the related tags, namely your title tags, meta tags, alt tags,
• Take note that every page or post you write is unique and hence you need to do this every time you start a new post, even though you might be targeting a very niche segment and contents are confined to niche keywords.
• There will surely be variants. And. never take the easy way out. Do not re-use your tag on very page.

Manage your On Page Backend Optimization

• Since search engines cant see your images your images are not searched. You may not want to use keyword in images. Remember that search engines are mainly word-based, so insert your actual image title or text within your article instead.
• Ensure that Robots.txt file is in the in the root folder of your domain and that all the folders and files you want to be found by the search engines are allowed.
• Providing an HTML Version that lists the links to the pages of your site can guide the search engine spiders to all of the pages of your site.

Driving Traffic to Your New Niche Website

Article Writing and Marketing

• This is a proven and effective traffic-generation strategy and has the capability to create a certain amount of viral effect. The beauty of this approach is that it is always reliable and results are comparative with the work you put in.
• Submit articles to the main directories as well as those of your niche market.
• Include your anchor text or hyperlinks in your bio and let others publish your articles.
• Recognize that if you submit articles of good content, people will pick it up quickly and generate quality backlinks for you. Although this is a numbers’ game, I wish to remind readers that you should not be tempted to generate cyber froth.

Submit Press Release to PR sites and PR your way to exposure

• Research Online Press Release Sites and Directories. Most would require a fee.
• Provide press releases featuring your niche website launch and expound upon its unique selling points.
• Get the comprehensive list of free press release list at NakePR .com

Leverage on Social Bookmarking and Shout Out to Everyone

• To generate exposure for your new website, leverage on the major social bookmarking to get more traffic. Technorati, Digg, Reddit, to name a few.

Participate In Niche Forums

• Be selective, scout for forums with your niche target segments and participate actively. Sign off with your website link.
• Bear in mind that not all forums allow signatures though, so thread carefully.

Link Up and Leverage on Successful Authority sites

• Go to google and search with your core keyword terms for the Top 10 to 20 sites. Check out the content, the Google Pagerank, and Alexa too for traffic. Pick a few good ones and start linking to them. I would suggest that you link to complementary sites rather than direct competition.
• Research the Site Directories for website submission purposes. Most require a fee. Be aware of red flags like DMOZ clones, empty categories etc. MSN Small Business Directory, DMOZ, Yahoo are a few more reputed ones

Enough said, and now its time for you to action. Like I said, this list may not be exhaustive, and you may have lots of other great ideas to market your new site. In fact, I shall be adding on to this at a later date. But this list should surfice to start you off on the right track.

Good luck.

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