Project Traffic! For Your Niche Marketing - 3 Key Checkpoints Before Submiting To Article Directories
In Project Traffic! (not an affiliate program) Part 5 we share with you the 3 Must Dos or rather, Checkpoints before you even think of submitting to the article directories .
Article marketing is still considered one of the oldest yet most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
Let us take a look first at the common mistakes that some writers miss out before submitting their contents to article directories below.
Not considering The Benefits vs The Purpose of Article Marketing
In article writing, you are motivated by your optimization efforts for the 3 key benefits namely branding, lead generation and promotion.
Conversely, there is only one reason why you write an article, that is, to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits.
You can achieve the above by giving good content, knowing what your readers are looking for, how to get people to read your article, then make them click on your resource box.
Not Optimizing The Promotional Opportunities Of Article Marketing
Your articles can help you generate additional back links to your site. But did you know that you can get more visitors and better search engine results from your articles?
Mention keywords at strategic places, but never overdo it. But do note that most article directories forbid using anchor texts within the body of your articles, namely the "give" of the article, although this is an effective method. You may however, include your anchor text within the resource box which is the "take" of your article.
Generating back links is not the only way to get exposure to your site. Understand the viral power of your articles when they at published by other webmasters, especially when these publishers have a large number of audiences. You are able to even leverage and gain from their branding which may be authority sites. Enhanced search engine results also are great benefits.
All the above activities when done correctly, will bring back links to your site by vast amounts, generate sales on your site, as well as brand you together with great internet names at authority sites.
Publishing Content That Does Not Benefit Your Readers.
Target the correct article directories. Examine what your article niche contents are, what the selected niche article directories want and write what they will potentially accept. Understand that not all article banks and directories will accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
On a Final Note
It is your prerogative to either target the majority masses and enjoy the massive, long term exposure and vast amounts of back links, or take the option of producing highly focused content targeted at a very niche segment with quality contents. Understand the difference these two and it will surely help you know what kinds of articles to write and to submit.
Stay tuned for the next episode, read on for more about Project Traffic! & Traffic Generation Here or Article Marketing Here
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