Dominate Online Niche Marketing – Advanced Traffic & Content Strategies
This article shares the development process of morphing the Top 10 critical Content Strategies into effective Traffic Generation Strategies for internet marketing. Hence, Part 2 of this series. Most of the strategies listed below may be adopted for posts in your website, blog, newsletter, articles or even ebook and is applicable for both broad as well as niche markets.
Some of these strategies are also effective in generating traffic, backlinks and getting buy-in for newsletter subscriptions. This Top 10 list may not be exhaustive so you may choose to add on to it. Feel free to contribute.
Repackaging And Collating Your Own Existing Expert Niche Content
Content - You might have already created past materials about your niche segments, newsletter archives, old forum and blog postings, FAQs for clients and forgotten but usable information documented and are gathering dust at the basement.
This could be a valuable resource which you could collate and repackage for interested readers.
Traffic - You could collate them into email marketing content in your niche areas and offer them as email course or transform them into e-course video training programs.
Subscribe to RSS & Newsletters - Kill Three Birds with One Stone
Content - Seek out your major competition sites, work your market intelligence strategy the smart way. Subscribe to their RSS as well as Newsletters. You could even spot the marketing tools and strategies that they adopt. This way you kill three birds with one stone.
You obtain and generate updated information of your greatest niche marketing competitors which you could improvise, you are able to monitor their marketing strategies and best of all, you are now in the position to outsmart them at their own game!
Traffic - Create a free report on your related niche. Use it as a hook for RSS subscription. Alternatively, you can also run an newsletter subscription campaign with the free product.
Invite Expert Guest Writers In Your Niche - A Win Win Proposition
Content - If you are in the In-circle with related and reputed niche experts of your online niche market segments, invite them as expert guest writers on your website on a regular, may be, weekly or fortnightly basis. Of course, you should ensure that they have really great content, is in synch with your niche theme and has the draw for traffic.
Traffic - This is a Win-Win situation for both you as well as your guest writers. You get the added traffic the expert writer is expected to pull in for you and the guest writers get his or her niche branding platform at no cost at all!
Interview Experts And Load It Up - Create A Following With Anticipation
Content - Whenever you conduct a niche related interview with an industry or niche expert, get permission to capture the video and load it into your website. Remember that some internet readers are more visual and yet some others are more audio. So convey your materials with more than mere words, take it beyond words.
Traffic - A trick is to roll out a long interview by breaking it into in a few segments on stipulated timing on a regular basis for broadcast. This creates excitement, anticipation and tends to create a following over time.
Transcribe Your Interviews - Enhance Newsletter Subscriptions
Traffic - An alternative to the video interviews is to create a transcription version of the interview for those who prefer to read. Segment them into regular posts. Or create anticipation by announcing distribution of the transcribed version via your weekly newsletter, thereby increasing subscription to your newsletter.
Publish your Online & Offline Surveys - Give it Away Free
Content - You have recently completed an online survey on your niche market segments and written a commentary on the future trends of your niche market segments.
Traffic - Generate attention within your niche circle, Give it away free by getting them to subscribe to your newsletter! By giving the report away free, you brand yourself as the niche expert with depth and will probably generate long term readers.
Do Extensive Content and Topical Research
Do extensive desktop research, run searches on the major search engines on your niche marketing topics online. Always conduct research with core keywords of your online niche marketing topics and propagate to related keyword clusters. Collate as much technical information as well as observe how other writers present their information via the internet.
PLRs - Get Inspired, Improvise And Generate Innovative New Ideas
Do Not reuse your PLRs lock stock and barrel outright! Remember the simple fact that as easy as you could get the PLRs, so can your niche competitors!
Rather, it’s alright to copy shamelessly - The ideas and concepts from your PLRs, improvise and generate innovative New Ideas for your niche content.
Ghost Writers - Check Originality And Do Due Diligence
If you are overwhelmed with too much pending writing to do, engage ghost writers for writing assignments. But always remember to ask for exclusive rights to the written articles and run Copyscape to avoid plagiarism. Also, run checks on the core keywords of your article in the 3 major search engines. You cannot afford oversight in ensuring article originality.
Brand You and Drive in that Traffic! Because You are The Unique Niche Content
Content - I can never stress enough that since your have chosen your very unique niche market segment, you must be a subject matter or content expert in your own rights. Dig deep into yourself, contribute and share as much as you can on your past experience. Remember that Only You can deliver that very Original and Unique Content to your readers.
Traffic - If you are anyone within your offline niche segment fraternity, you online activities will also be closely followed and vice versa, hence, the natural drive of traffic.
The Top 10 Advanced Content & Traffic Strategies laid out above abide by the Single Most Critical Principle - Credibility. Remember, as Internet Marketers , your most valuable asset online is Credibility . So treasure it and nurture it and let it grow.
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